How to design a game logo

Today we will talk about how I designed the Skullkeys game logo. It can sometimes be a real joy to go back and look at the progress of your work. Dissecting the design process will give you perspective on your work and also help you out in future work.

Before we dive into the process, let’s look at the final logo of Skullkeys.

Skullkeys logo
Skullkeys logo, final rendition.

How to design a game logo for Skullkeys

First we want to brainstorm and find keywords for our logo. What kind of concept are we working with, what’s the mood?

Here we are making a game with dungeons, skeletons, adventure and…bombs. The game needs a name and ultimately also a compelling logo.

The key words gave us the suggestion to name the game: Skeleton Dungeon. ☠️ Yeah, cheesy, but it was a quick and dirty name suggestion.

This is what the first sketch of the logo looked like. 8 bit font with a simple skull that I modelled in Blender.

how-to-design-a-logo-skullkeys-01
Skeleton Dungeon, logo draft #1.

Right. So the key components are there;

  • A name – Skeleton Dungeon.
  • A skull 💀
  • Main light – yellow.
  • Secondary light – blue, lighting from the bottom give you a very dramatic effect.

Now we just need to make some minor..hrmf…adjustments to make it golden. And more polished.

skullkeys_logo-draft-01
Skullkeys, logo draft #2.

Plenty of changes though. I replaced the name to Skullkeys. It’s shorter, more punchy and a quick domain-lookup said it was available! It’s hard to come by simple, short and available domain-names these days so I quickly registered the domain.

I made the vectore lettering quickly in Affinity designer with another font as template. Imported the vector into Blender and did some quick modelling to get the text as mesh. Added some modifiers to break the logo apart and added a border around all the text.

I made some small adjustments to the skull and also added better lighting to the scene.

My brother also thought this second draft looked awesome so I went ahead to make the final polish on the Skullkeys logo.

Skullkeys logo
Skullkeys, final version.

Some minor adjustments to the Skullkeys text and lighting again. I wanted to give it a more golden polish, and carved chisel kind of vibe. Added some bloom lighting and made a proper render.

I think it came out great.

Finally I also made a small animation suggesting how we would present the logo in the game.

Skullkeys logo animation.

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